We aim to serve the typical suburban family.
Most families do not have a sensible security or preparedness plan in place. These topics are often 'worried over' or mused about in a fleeting manner, and it is not uncommon for household heads to at some point consult a friend or family member, most likely a current or former servicemember or police officer, for advice on how to be more physically protected and prepared for a disaster. If and when they begin to really think into the logistics of arming themselves and preparing emergencies, they quickly become aware of what a complex task it is and give up, deciding they will simply play the odds. After all, they have gotten along just fine for years and have never experienced a prolonged period without electricity or clean water, and probably don't even know someone who was at the scene of an active shooter event, let alone experienced one first-hand. Worse yet, some families purchase weaponry and stage it somewhere in the home without any consideration given to proper training or unauthorized access by children. Our goal is to distill that world of complications and provide quality training and advice on how to proceed, with the goal being largely to move past the point of worry and indecision and to simply be prepared, all while carrying on with the usual business of living your life.
We believe in tansparency.
The companies we admire make it their business to not only talk about how great their product is, but in what ways it might not be a good fit for some consumers. We created our company to address an unmet need in the community, providing quality in-person training and professional advisement on topics related to personal and home defense, first-aid, and overall emergency preparedness.
We aim to connect with local clients who are newly considering these concepts and who have a genuine desire to develop basic competency in order to safely and effectively prepare for the worst. This subject matter can be daunting in breadth and extremely intimidating, and it is our belief that relevant knowledge, practical skills, and a survivor's mindset must take shape naturally to be effective. For most, this is accomplished through years of exposure to these concepts either via one's occupation or a generalized interest as a "hobbyist". We approach the challenge of teaching those brand new to these concepts by providing quality training and education in a highly tailorable, personalized format. Our semi-structured, conversational, Q&A friendly approach allows for the client's understanding to evolve organically in a way that is simply not achievable in group settings.
Keep scrolling to learn more about our methodology and values...
We are apolitical.
Sadly, it should go without saying that Americans have become extremely divided, politically and emotionally. It is our conviction that this division fractures and endangers communities and erodes trust in things we once held sacred collectively. It is in light of this that we assert our belief that every individual has the right to feel physically safe and secure within their own home and community, regardless of their political or religious convictions.
We are curators of information, not enthusiasts.
We aim to provide practical guidance which is firmly rooted in both credible theory and real-world experience. We teach skills that are immediately usable as we attempt to build a foundation of competence and a survivor's mindset. Where appropriate, we may provide personal shopping services and recommend economically sensible and effective equipment and products to accomplish a customer's goals. There is a wealth of resources on the web and in the community where one can delve into the minutia of topics such as the terminal ballistic performance of various pistol calibers or exactly which obscure alloy is superior in an every day carry blade. Enthusiasts can be extremely knowledgeable and their grasps on those subjects impressive, but we do not share nor do we encourage such a mindset unless a love of cool top-shelf gear is simply in your blood.
We want to help you stand ready, not cower in fear.
We do not deal in or support fear mongering or fanaticism in any of their forms. We seek to empower people and provide them with knowledge, tools, and guidance which will allow them to better protect their homes and families so they can live with less fear, not live in fear.